A. Audience, motivation, and voice
One of the most easily identifiable benefits of using a blog in a writing assignment is the possibility of widening the readership for students’ writing. This potential feature in turn relates to the narrative voice used by writers and also can have an impact on students’ motivation to continue writing. However, simply publishing students’ writings on the internet with a blog does not necessarily guarantee a wide or committed audience. It does not take a great deal of effort to search the internet for blogs that have extremely limited readership. However, in education where entire classes are publicly sharing their views on a common subject, the audience is at least the size of the class and may also include parents, other family members, and the wider school community. Inviting parents and others within the school community to interact with the blog is one means of raising readership fairly easily. For example, the first school trip blog supported by the
MFLE logged more than 7500 visits in just six days.
In the examples of the blogs that are described earlier in this paper, the teachers and students reported that they considered the learning activity a success. The blogs solved the problem of students who did not feel motivated to write a traditional pen-and-paper essay assignment by providing the incentive of writing for a wider audience. In addition, the blog assignments provided a way to share writing outside of class time, thus giving students more flexibility in developing thoughtful responses, more time to think about developing their written responses, and allowing teachers to use class time for other learning activities. Teachers who developed blog activities that were open to a worldwide audience reported that they had to spend time developing and nurturing the larger audience for their students. In a non-education setting, the blog audience typically grows by word-of-mouth and therefore much more slowly than is practical for a term-limited project.
MFLE provided guidance to these teachers for growing and sustaining an audience for their students’ blogs. In all cases, the teachers were required to be proactive and some of the methods used included finding partner schools, enlisting parents, and recruiting colleagues at other institutions and other classes within the school to respond to the blogs.
Teachers reported that once an audience had been identified and introduced to the blog, they continued to find it necessary to provide very clear guidance to students for how to write to keep the audience engaged. For example, one teacher in the area of Modern Studies reported that her blog project met only limited success because of issues with developing and retaining an audience. In this project, four senior students were required to undertake a major research project based on comparisons between the UK and the US. The research project necessitated carrying out primary research, including conducting interviews with Britons and Americans to gather information about the public’s view of the health care system. A street questionnaire was used to gather the views of the British citizens, but the four senior students needed to find a more convenient way to gather opinions of the US citizens. The students decided to implement a group blog administered by the four students to gather data from the US citizens. The strict timeline imposed by the academic calendar posed a significant challenge to building an audience that could provide sufficient data for the students. The Scottish students’ teachers helped to remedy this situation by identifying and contacting a US teacher who located former students of voting age to respond to the blog. Teachers reported that the Scottish students’ motivation for the research project was strengthened by the increased activity on their blog. However, the teachers also observed that the motivation of the US respondents seem to decline over the term of the project. The teachers determined that the tone and type of responses provided by Scottish students to the US respondents dampened the enthusiasm of the US respondents for the project. The teachers remarked that Scottish students tended to keep their responses to the US respondents’ comments curt. When US respondents provided information on the blog they did not receive acknowledgement beyond a short “Thank you” statement. Therefore, the posts were made with decreasing frequency and the audience began to wane. Teachers remarked that the formal, impersonal voice used by the Scottish students might also have been found uninviting to the US respondents.
Teachers involved in this somewhat failed blog activity believed the failure could be partly attributed to the US respondents’ lack of interest in the subject and also to the difficulty the Scottish students had engaging their audience in the discussion. The teachers clearly felt that future blog projects would benefit by attending to students’ skills in cultivating and sustaining audience interest. The use of appropriate voice and tone, tips for responding effectively to the audience comments, and methods for communicating more clearly in the author’s or authors’ blog posts would be helpful topics to include in directions for future blog projects. Teachers also remarked that the blog assignment provided an opportunity to discuss voice in writing. Students were instructed to think about precisely who constituted their audience and to think about how to write in a voice that was appropriate for the subject and the audience. Drawing students’ attention to the different perspectives that their potential audience might hold helped them understand that different registers in tone and different vocabulary and terms could be interpreted differently by different reader groups. This awareness helped students expand their writing style and vocabulary in ways that they might not have had they been writing solely for the teacher. For less advanced classes the personal nature of writing a blog lends itself well to the personal writing they are expected to produce in the course of their 5-14, Standard Grade or National Qualifications study. Teachers also reported that by making students aware of the wider audience and the importance of writing style and persona, students were encouraged to use more sophisticated style and structures and to develop more fully their ideas. For example, in a short period of writing on the blog, a mixed ability S3 class increased its use of more complex structures to express and justify their opinion using phrases such as “je pense que….” and “à mon avis…” in place of previously popular simple structures such as “parce que c’est cool.”
As previously mentioned in this article another benefit of the blog was that the exercise of writing for a wider audience seemed to motivate the students. In the blog projects supported by the
MFLE, the statistics for the France Trip travel blog seem to indicate high student motivation. In that blog project, students wrote about their experiences on a travel and study trip to
France and posted their writings during the trip. Over the course of seven days 400 comments were left for the students which clearly indicated strong parental and peer interest in the activities the students described during their trip. Many of the comments responded to questions that the students had set out to answer through interviewing locals or through journal writing at the end of each day. Teachers working on the project reported that student motivation to carry out and complete required assignments such as writing the blog and creating audio reports was quite high. The students on the
France Trip seemed particularly keen to work on the audio reports and were eager to speak French for the 8000 subscribers to their podcast radio show. Teachers remarked that the students did not always express the same enthusiasm to speak French in public in the classroom atmosphere. The
MFLE recommended to the teachers to include a blogroll, or links to other related blogs on the main page of the blog, in future travel blogs in order to attract a larger audience that already reads blogs and listens to podcasts on similar topics. The use of a blogroll is one means of developing the audience for a blog.
B. Privacy and child protection
The students in classes where these
MFLE blog and podcast learning activities have been developed are in the K-12 age group, and therefore great care has to be taken to protect their identity. In accordance with national guidance on the matter,
East Lothian Council, a school district to the East of
Edinburgh, Scotland, created a webpage anyone in the community could edit, or a
wiki, and set out the basic outline of a potential policy for self-publishing on the web by young students. After two weeks of open invitation to the community, edits and expansions of this text were made by parents, teachers, students, school managers, Education Authority leaders, and outside experts. The result is a comprehensive and positively-worded strategy and policy to encourage self-publishing of student work on the web, whether that be in written, photographic, audio or video form, while keeping children safe. A simplified version has been adapted to help explain its contents to younger children involved in self-publishing using blogs or audio podcasts. The main tenet of the policy is that children must not be identifiable by association. This tenet requires that students’ first names must never be published with their last names and their photographs can never published with any name. In addition to maintaining child protection for young self-publishers in the Scottish system, the policy has also provided teachers with the confidence to develop young people’s digital literacy skills further. The policy can be viewed, edited, copied and adapted for other schools.
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